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People You Don't Like
- By Keith Ferrazzi
- Published 05/9/2007
- Business & Money
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People You Don't Like
I found myself in a position to have to take my own advice recently when I was playing polo. A new individual was introduced to the group and I was pretty quickly put-off. This individual seemed to me to be untruthful and inauthentic. And when I come across someone like that, I have to assume that this is an insecure person who’s threatened by others and is pushing people away so he won’t be hurt.
So how do I deal with that? A friend once told me that he actually responds by doing the opposite of what his instant reaction is. So if his reaction is to push back and be defensive, he would try to be positive and very affirming. When you’re confronted with difficult individuals, your job is to create a safe space for them as best you can because they’re just looking for safety and comfort in their lives.
But that’s not what I did – I was tweaked and annoyed. We all need our own accountability group; the people around us have to hold us accountable for a level of behavior that we choose and want to have in this world. I was lucky enough to have a member of my accountability group present who called me on my behavior. I needed to look at why I was tweaked by this person on a visceral level. Chances are, when this happens, it’s because you own some of that behavior yourself. I suspect I was reminded of behaviors in myself that I’m not particularly proud of.
So my own personal work is to focus more on contribution and generosity and not allow myself to be tweaked. Let’s see how I do in making this new individual feel safer and more welcome into a relationship with me.

Keith Ferrazzi
Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. Find out more at FerrazziGreenlight
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