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Why is Corporate - Executive Coaching the Latest 'Buzz' Word
http://www.accomplishlife.com/articles/379/1/Why-is-Corporate---Executive-Coaching-the-Latest-Buzz-Word/Page1.html
Life Coach Leo
I am the CEO of 'A Life Coaching'. We provide Personal / Executive / Business Coaching services globally via either face to face meetings email phone a Self Coaching Solution or the Life-Support Annual Coaching Membership. Established on the premise that there are two types of individuals: 1. Those who would prefer a personal contact approach to Life Coaching and 2. Those with the desire and capability to self coach. We provide successful solutions to both types. alifecoaching  
By Life Coach Leo
Published on 08/17/2005
 
Corporate - Executive Coaching is now a normal part of leading companies worldwide. Either initiated by a company or by an individual there are some key reasons why coaching is rapidly increasing in popularity.

Why is Corporate - Executive Coaching the Latest 'Buzz' Word

Executive Coaching can be undertaken directly by an individual, or, initiated by corporations as a strategy to improve business efficiency. Organizations which partake in Corporate – Executive Coaching are seen as proactive and caring of their staffs career and well being. Corporate Coaching can cover Executive Coaching through to base level employees.

Corporate - Executive Coaching is now a normal part of leading companies worldwide. The benefits to organizations are immediate and the small cost of Coaching services are an excellent investment in improving corporate culture. Coaching is directly focused on the companies most valuable asset, it's people.

Some of the benefits of Coaching initiated by organizations include :
• Reduction in staff turnover
• Greater loyalty by staff involved
• Reduction in staff burn out
• Greater career drive
• Increase in productivity
• Better work / life balance culture
• Improvement in staff morale
• Help retrenched staff to re-establish their lives

Corporations using coaching as a support to leadership are experiencing outstanding benefits. Having a Coach to work within organizations reinforces Managements awareness of their staffs values in view of changing workplace trends and a continually changing business world. Prevention is a key aspect to integrating Coaching, some organizations will look to implement an experienced Corporate or Executive Coach when a companies culture is already suffering, taking action early is a wiser practice.

A successful Coaching model will work with the individual in a supportive and co-operative environment to help achieve their desired goals in a quick and professional manner. All information during coaching sessions is strictly confidential and are referred to by the Coach and individual participant only. Corporate – Executive Coaching is typically conducted by either email, phone or face to face meetings. Self Executive Coaching is also possible through the new Self Coaching Solution.

With effective Corporate - Executive Coaching an organization or an individual can implement improvements in business area’s such as:
• Sales & Marketing
• Business Planning
• Financial Management
• Effective communications
• Client services and support
• Overall Management effectiveness
• Career progression
• Ensuring a healthy and productive working environment

Some Executives undertake Coaching directly without funding from their organizations to gain the benefits solely and thereby improve their career and performance. In the competitive corporate world, having an edge over your peers can be the difference between success or failure. An investment in yourself is the best investment you can make.

Another key benefit to providing professional coaching within organisations is that it leads to the creation of internal company coaches through the transfer of skills during the coaching sessions. Creating a good internal coach has a positive flow on effect, as an example it provides junior staff with an individual in the company who seems to know the answers, offers their help, provides constructive feedback and pushes co-workers along to achieve their best. Many companies have these glowing Executives within their ranks and they are often the first to be promoted, receive commendations or are just regarded as the all round Mr or Mrs/Miss nice person.

So, as an Executive, do you help and inspire others? Do you coach at work?

Adopting simple coaching attributes within the workplace will help all Executive positions and a side benefit of greater work satisfaction.