Seth Godin
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. SethGodin.com
Articles by this Author
How to be a Millionaire
- By Seth Godin
- Published 02/22/2007
- Business & Money
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Rating:
Is purple necessary? Shariq wonders why so many big, successful, profitable companies (Dell, Wal-Mart, Accenture) are boring. Doesn't it contradict so many of the pundits who say we need to be remarkable, small, excellent, etc?
Sheepwalking
- By Seth Godin
- Published 03/19/2007
- Business & Money
- Unrated
I define "sheepwalking" as the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line...