P.M.A - so what is it? Some people will automatically recognise this acronym - Positive Mental Attitude.

There is a phrase…. ’Failure is not an option’.

I disagree. Failure isn’t something you should strive for (obviously) but if you know how to deal with it when it arises, then it’s not necessarily the end of the World!

Unless you are brand new to business, or have been under a rock for quite some time - one key marketing technique (which isn’t new) - is called ‘Viral’.

Based on the word ‘virus’ - viral marketing or viral business simply means it ‘spreads’ like a virus.